Email List Building Strategies

Posted in: Uncategorized by JeffDedrick on July 29, 2010

Honestly, everyone making money online has an email list. It’s the number one key to opening the success floodgates. After it’s built, it’s yours to use any time you want. It’s like a renewable resource that allows you to make money on demand.

OK, but how?

There are 3 factors in list building you need to consider:

• Your Landing Page
• The Bribe
• The Thank You Page

The Squeeze Page – Your opt-in page is the page you send visitors to to build your list. This page is the one that asks them for their email. So, obviously it has to be well designed. And have an easy to understand opt-in form. And your call to action must be clear!

If you fail to make a strong close, you’re wasting your efforts. This is a definitive message that tells your visitor what to do. And if you don’t include it, they won’t opt in. It’s strange, but if you don’t tell people what to do, they won’t do it.

You can take your opt-in page to the next level if you add a compelling video to the page. Adding video will help keep your visitors attention. Plus it give you a chance to tell them to opt in multiple times. And after the video, you can make it just say “fill in the form now”.

If you don’t know how to make video, don’t worry. It’s very easy to hire people for a couple hundred bucks to make one for you. You can also find ready-made list building tools that include video squeeze pages.

Your Bribe – Next, you’ve got to figure out what your bribe is. People won’t give you their email for nothing. Email privacy is very important to most people. So make your “bribe” a good one!

The only way to make this work is to provide real value. It has to be something that people actually want. And something from which they can derive a benefit. It could be:

• An eBook
• Software
• A video tutorial
• An email training series

Basically, you just need some content. And make it both helpful and informative. It goes without saying it must be free. Bottom line is it’s got to be worth more to them than their email address.

If you’re worried about creating this content, don’t be. You can just pay someone else to make it for you. Just give them a topic and they will write the content. A 5-part email series is a good freebie. And you can get emails ghost written for about $20 – $25 each. And whole thing will only cost a hundred and fifty buck.

There are also list building products that include the follow up email series. There are two important things about the email series. The first thing is that it delivers value to your subscribers. And second, it needs to make you money. Mixing some affiliate products into your email series is a great way to do this. This is such a simple solution because you don’t have to create the product. And you can earn some commissions immediately from your emails.

The Opt-in Success Page – The “thank you” page is the final piece of the puzzle. This is the page your subscriber sees after they opt in. It’s a great idea to give them some valuable information right on the thank you page. That way, they feel glad that they gave you their email address. And it helps you establish the relationship. Then they’re more receptive when you email them.

You can use a “done for you” email marketing system. Or you can do it yourself. And do your own writing for this content. Or pay a freelancer to write the content for you.

In closing

Whether you decide to build your email funnel yourself. Or pay a freelancer to write produce it all for you. Or go with a complete package. The important thing is that you build your own list starting now. Once you’ve got it built. You’re free to make money at the push of a button.

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