Using Web Audio for Success

Posted in: Uncategorized by JeffDedrick on August 3, 2010

It would be hard to argue against the fact that adding audio to a website increases your overall results. If you don’t have audio in your arsenal, you’re missing out. Adding it raises your opt-in conversions. It boosts sales, too.

What makes it so effective?

There’s no real mystery. The web is mostly silent. It adds a human touch to your site. And makes people feel they’re dealing with a real person. Basically, audio brings your site to life. Which fascinates greater interaction from your visitors.

Some more benefits

Adding audio increases your profits in two ways. First, you’ll make more sales. And second you’ll save money on the sales letter. Instead of having to pay a professional to write you a great sales letter. Just record some audio and add it to your site. Your honest message about your product will sell better than a professional copywriter.

You’ll get more subscribers, too. The reason this works so well is because people need to be told what to do. So you make an audio recording that says: Put your email and name into the form and submit. Just this one simple thing will boost opt-ins up to 315%!

Some ways to use audio

A welcome message on your homepage. A warm welcome can be the deciding factor. Your welcome message could make them stay when they would normally leave.

Lead them by the had. The same principle the we used to boost opt-ins applies. You can use audio to tell your visitors exactly what to do. That includes filling in your order form!

Get testimonials for your services and products. Written testimonials are good. But what’s even better are audio testimonials. You can just make up written one and people know that. Audio adds a level of higher believability. And will definitely increase your results.

Power tip

Did you ever think of making a product just by recording some audio? Audio is faster to produce than anything else. Plus people love audio products. Think about how popular podcast are. Plus you can get them transcribed cheap. This is the easiest way to “write” an eBook!

Is adding audio hard?

It’s actually really easy. You can find a lot of programs that create audio buttons for you. You don’t actually have to do anything yourself. The software records the audio, creates the button code, etc. You just copy and paste into your website. There’s nothing to worry about.

Summing it up

Just a reminder of why you want to start using audio. Putting streaming audio on your site will boost all your results. You’ll enjoy more customer sales. You’ll get more subscribers. And you can use it to create products and sales letters quickly. It’s a less often used medium. But audio is a really big time and money saver. Don’t be lazy! Add some audio today.

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